The Instagram Formula
Skyrocket your Instagram following, build a community, and grow your pet business
Enroll in CourseWhat if you could grow or start your business using Instagram authentically with a dedicated strategy?
Spoiler alert: You can.
I did it, and so can you.
Get started now!
There's a lot that goes into a successful Instagram account - and I know trying to figure it out can be difficult. I started my Instagram before I even started my blog and business officially, and I'm glad I did. Instagram has helped me launch my business, grow a targeted audience and make money. But it took some work!
The work can be achieved when you follow my formula that combines branding and a solid Instagram strategy.
The pet industry is booming - it's a billion dollar business and Instagram is continually growing. Instagram and the pet industry combined are a force for businesses. I want you to be utilizing Instagram to work for your business and to make your audience and profits grow.
If it didn't work for me I wouldn't be here teaching you the strategies that work for pet related companies, including my business and blog.
I wouldn't be able to enjoy working from home with my dogs at my feet if I didn't achieve what I did on Instagram. You can even see for yourself, check out my Instagram here.
By implementing strategies focused on connecting the dots between my dog related business to the world of Instagram, I was able to achieve this. You are in the right place to make it happen!
You will learn the strategies I created and eventually mastered in order to create and grow my pet-focused Instagram account from 0 to 10K+ followers in less than ONE year.
I started my Instagram before I even started my blog. I created a base for my blog this way, with a successful following of engaged users.
"I've completed 44% of the course so far and I've been learning a lot from Alicia. When I signed up I was expecting to grow my Instagram and learn new Instagram skills. Her course has been more than that. I'm impressed on how well she links the blog goals with the Instagram goals. I realized how important it is to have the blog have the blog well segmented and give continuity on Instagram. So both blog and Instagram grow and so business itself grows together. Everything has to be aligned to have the best success. If I had taken Alicia's course when I launched my blog, I would have had fewer challenges and would be more prepared to promote the blog along with Instagram. I'm already thinking about some strategic changes to my blog and Instagram in order to get my pet business promoted in a better and concise way.
- Nayara Bucek Ferreira, The Wild Whiskers @kaya.maligator
- Heather Austin, Freckle Dog
- Taylor Davenport, Chasing Charger
- Jane Horning, Pawbellish
This course is for you if...
-You're a pet focused business, blogger or non-profit looking to market yourself on Instagram to grow your sales
-You've struggled with branding and creating a cohesive feed with the right content that will appeal to your followers (and finding new followers)
-You need help with developing your audience
-You want to learn more about photography and editing
-You're a pet business, blogger or non-profit looking to grow your Instagram following, build a community and monetize
- You've been struggling to find what strategies really work on Instagram
-You want to become an Instagram influencer for brands and companies (and get paid to do it!)
-You want to maximize and master your Instagram experience for yourself and your followers
This course is not for you if...
-You're looking to get rich quick. While I want us all to be successful this course should be part of what you implement into your business plan in the short and long term. It takes work!
-Someone who doesn't want a community. Instagram is a community and within it they're are even more communities. If you have a personal account or blog, and aren't interested in a following or growing your community then this isn't for you.
Your Instructor
Alicia has a wide range of expertise in the pet and social media industries and has leveraged all her skills to become the entrepreneur she is today. From overseeing nonprofits and foundations, building business start-ups to consulting for ad agencies, Alicia's experience is widespread. Alicia started her blog, The DIY Dog Mom, at the end of 2015 as a hobby. The blog started on Instagram where Alicia grew an engaged base for her blog before it's launch. Alicia got very serious about growing her Instagram following to enhance her blog in the spring of 2016. Since then, The DIY Dog Mom has grown into a business as Alicia monetized her blog and its social media channels.
Alicia has been working in the pet industry for over 10 years. She has been an avid social media marketer not only for her blog but advertising agencies, celebrity charities, animal shelters and pet businesses. She obtained her Master's in Organizational Leadership in 2014 which gave her further opportunity to finesse her business and leadership skills.
What makes you an expert on Instagram?
Well, I kinda love Instagram and when you love something and want to see it succeed you will go to many lengths to figure it out. That's what I did! I've been studying and working with Instagram since before I even created my DIY Dog Mom account on it.
I've used and studied Instagram as a social media strategist and consultant for pet business start-ups, celebrity foundations, advertising agencies and more! I found that Instagram has the fastest capabilities to get businesses and brands seen within a matter of minutes of account creation. But it does take time to build a loyal, dedicated base of followers. Dedication, strategy and some time can take your Instagram from hobby to business in no time.
The base I created for myself on Instagram has given my blog and other social media outlets the boost it needed. I went from 0 to over 10,000 followers in less than one year through the hard work, dedication and the strategies I implemented. My very young business began because I did so well on Instagram.
Not every strategy out there in cyberspace worked for me as a dog focused Instagrammer, until I created ones that did.
That's the difference with this course. My focus is on pets specifically. You can read, watch and listen to all the top Instagrammers in the world but guess what? They are not posting about dogs or cats and the pet industry. It is completely different. Sure, some strategies worked for me, and I include those in this course. But most, I had to create on my own - because they work for me to be seen by fellow pet lovers.
Ready to rock Instagram?
Here's what's included when you enroll!
1. Lifetime access to the course including any course updates and additions
2. An in-depth course workbook as a guide, goal creator and continued resource
3. Access to a community of pet savvy business owners, bloggers and entrepreneurs in my exclusive Facebook group