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The Instagram Formula

Skyrocket your Instagram following, build a community, and grow your pet business

  Enroll in Course

What if you could grow or start your business using Instagram authentically with a dedicated strategy?


Spoiler alert: You can.


I did it, and so can you.

Class Curriculum


  'Be Seen on Instagram' Webinar Replay
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  Introducing the Instagram Formula
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  Module I: Your Business
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  Module IV: Engagement
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  Module V: Community
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  Perfect Post Checklist
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  Bonus I: Monetizing Your Account 101 for Pet Bloggers & Influencers
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  Bonus II: Hacking Your Way to the Top
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There's a lot that goes into a successful Instagram account - and I know trying to figure it out can be difficult. I started my Instagram before I even started my blog and business officially, and I'm glad I did. Instagram has helped me launch my business, grow a targeted audience and make money. But it took some work!

The work can be achieved when you follow my formula that combines branding and a solid Instagram strategy.


The pet industry is booming - it's a billion dollar business and Instagram is continually growing. Instagram and the pet industry combined are a force for businesses. I want you to be utilizing Instagram to work for your business and to make your audience and profits grow.

If it didn't work for me I wouldn't be here teaching you the strategies that work for pet related companies, including my business and blog.

I wouldn't be able to enjoy working from home with my dogs at my feet if I didn't achieve what I did on Instagram. You can even see for yourself, check out my Instagram here.

By implementing strategies focused on connecting the dots between my dog related business to the world of Instagram, I was able to achieve this. You are in the right place to make it happen!


In this Course...

You will learn the strategies I created and eventually mastered in order to create and grow my pet-focused Instagram account from 0 to 10K+ followers in less than ONE year.

I started my Instagram before I even started my blog. I created a base for my blog this way, with a successful following of engaged users.


"While there are hundreds of online business courses out there, very few are geared towards the pet industry. Alicia from the DIY Dog Mom has over 10 years of experience in the pet industry. Her online Instagram Formula course provided invaluable information to market my business using Instagram. Whether you are a novice, or social media savvy you will learn everything you need to know about marketing on Instagram for your pet industry business with this course. I saw a noticeable increase in followers, engagement, and sales the first day I used her Instagram Formula."

- Heather Austin, Freckle Dog

"The Instagram Formula Course has already been such a great tool on my journey! Right in the beginning, Alicia sets up the course to let you know what to expect and what you will be learning. I love the Workbook that you can easily download and print out to help you move along throughout the course. I am excited to continue my learnings through this course! It's a great platform for pet parents to learn and grow together."

- Taylor Davenport, Chasing Charger

"I really love the course. I like how it is all broken down into sections, that it is self paced and having the workbook is awesome. Alicia's videos are great, very inspirational and motivational. It's really helping me to rethink my "Why" and figure out what I need to do with my Instagram account to portray my brand vision."

- Jane Horning, Pawbellish

This course is for you if...

-You're a pet focused business, blogger or non-profit looking to market yourself on Instagram to grow your sales

-You've struggled with branding and creating a cohesive feed with the right content that will appeal to your followers (and finding new followers)

-You need help with developing your audience

-You want to learn more about photography and editing

-You're a pet business, blogger or non-profit looking to grow your Instagram following, build a community and monetize

- You've been struggling to find what strategies really work on Instagram

-You want to become an Instagram influencer for brands and companies (and get paid to do it!)

-You want to maximize and master your Instagram experience for yourself and your followers

This course is not for you if...

-You're looking to get rich quick. While I want us all to be successful this course should be part of what you implement into your business plan in the short and long term. It takes work!

-Someone who doesn't want a community. Instagram is a community and within it they're are even more communities. If you have a personal account or blog, and aren't interested in a following or growing your community then this isn't for you.

Your Instructor


Alicia Boemi
Alicia Boemi

Alicia has a wide range of expertise in the pet and social media industries and has leveraged all her skills to become the entrepreneur she is today. From overseeing nonprofits and foundations, building business start-ups to consulting for ad agencies, Alicia's experience is widespread. Alicia started her blog, The DIY Dog Mom, at the end of 2015 as a hobby. The blog started on Instagram where Alicia grew an engaged base for her blog before it's launch. Alicia got very serious about growing her Instagram following to enhance her blog in the spring of 2016. Since then, The DIY Dog Mom has grown into a business as Alicia monetized her blog and its social media channels.

Alicia has been working in the pet industry for over 10 years. She has been an avid social media marketer not only for her blog but advertising agencies, celebrity charities, animal shelters and pet businesses. She obtained her Master's in Organizational Leadership in 2014 which gave her further opportunity to finesse her business and leadership skills.


What makes you an expert on Instagram?

Well, I kinda love Instagram and when you love something and want to see it succeed you will go to many lengths to figure it out. That's what I did! I've been studying and working with Instagram since before I even created my DIY Dog Mom account on it.

I've used and studied Instagram as a social media strategist and consultant for pet business start-ups, celebrity foundations, advertising agencies and more! I found that Instagram has the fastest capabilities to get businesses and brands seen within a matter of minutes of account creation. But it does take time to build a loyal, dedicated base of followers. Dedication, strategy and some time can take your Instagram from hobby to business in no time.

The base I created for myself on Instagram has given my blog and other social media outlets the boost it needed. I went from 0 to over 10,000 followers in less than one year through the hard work, dedication and the strategies I implemented. My very young business began because I did so well on Instagram.

Not every strategy out there in cyberspace worked for me as a dog focused Instagrammer, until I created ones that did.

That's the difference with this course. My focus is on pets specifically. You can read, watch and listen to all the top Instagrammers in the world but guess what? They are not posting about dogs or cats and the pet industry. It is completely different. Sure, some strategies worked for me, and I include those in this course. But most, I had to create on my own - because they work for me to be seen by fellow pet lovers.

Ready to rock Instagram?

Here's what's included when you enroll!

1. Lifetime access to the course including any course updates and additions

2. An in-depth course workbook as a guide, goal creator and continued resource

3. Access to a community of pet savvy business owners, bloggers and entrepreneurs in my exclusive Facebook group

Get started now!



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
I want you to be satisfied with the course and your purchase but I also want you to give this your 110% effort to apply all strategies. In order to qualify for a refund, you must submit proof of coursework no later than 15 days after you’ve purchased the course. You must request a refund by the 15th day at 11:59 CST. Please visit this website for the detailed information on requesting refunds: http://diydogmom.com/instagram-course-refund-policy/